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Keeping Your Food Safe

 Of all the environmental and heath issues, food safety commands the most urgent attention from authorities when regulations are found to have been broken. Recently in China, there have been several food safety scandals resulting in huge financial losses and reputation damage to the country and its food exporting sector. The climax occurred in July 2007 when it was announced that the former head of the State Food and Drug Administration, Zheng Xiaoyu, accepted bribes in exchange for issuing state food product safety licenses. He was subsequently executed in accordance with China's tough official stance on corruption. Prior to this, there had been a number of scandals involving the food sector. Jinhua Ham was found to have been treated with a poisonous pesticide before sale (2003); the production of counterfeit baby food formula which led to the death of around 80 babies hundreds of cases of severe malnutrition in 2004; and most recently in 2008, contaminated baby formula produced b...
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Benefits of Digital Marketing Vs Traditional Marketing

 #1. Leveling the playing field with digital marketing Big business may have the advantage in some arenas in the offline world, like elaborate storefronts, big budget marketing initiatives to attract customers etc. But in the online world, it is not the size that matters, it is the strategy. A well thought through online experience for the customer can beat many elaborate storefronts any day. And none of it costs too much. In fact, the costs will be similar to what big business will have to incur to build a superior online customer experience. The only advantage they will have will be the economy of size. #2. Measurable results with digital marketing It allows the marketers to measure results at each step of the way. As a result, they can adjust their approach on the go, as against traditional marketing methods that become too dependent on finances for even the slightest of changes in approach. With digital marketing channels, each conversion can be tracked and lessons incorporated...
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Is My Real Estate Market Healthy?

Everyone wants to know when the real estate market is going to bounce back. In some parts of the country there have been signs that the market is shifting in a favorable direction, but still many potential homeowners, investors and sellers are still too spooked to make a move - unless they are forced to. If you have the luxury to wait out the real estate market to sell, buy or invest, there are several key signs that you can watch for that indicate the health of the industry. Nationally, home prices, sales volume, and the foreclosure rate are all indicators that can be used to evaluate the health and well-being of the real estate market. But, because the industry is highly localized, with pockets that are doing exceptional well and other areas that are doing worse than the average, you have to look at the indicators in your particular area. Here are some performances indicators that can help you decide what the outlook is where you want to buy: Price: The Standard & Poor Case-Shill...
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